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Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. This damage- defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel.
THE NEXT GENERATION OF BOND BUILDING
In two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical service— helping to ensure the healthiest-looking hair imaginable… and stunning results you have to see to believe:
80% less breakage*
5X stronger hair*
Increased & more even lift**
Evens porosity for better color deposit
Maintains over 90% of color vibrancy***
Joico Defy Damage Protective Conditioner replenishes lost moisture, restores softness and boosts ..
$23.95
Ex Tax: $23.95
Ex Tax: $23.95
For bond strengthening & color longevity - This powerful at-home treatment goes deep to infus..
$27.95
Ex Tax: $27.95
Ex Tax: $27.95
In two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, duri..
Trade Only
Ex Tax: Trade Only
Ex Tax: Trade Only
TO GUARD AGAINST THERMAL & UV DAMAGE
A true damage defense hero against the harsh effects..
$23.95
Ex Tax: $23.95
Ex Tax: $23.95
In two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, duri..
Trade Only
Ex Tax: Trade Only
Ex Tax: Trade Only
The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.
&nb..
$23.95
Ex Tax: $23.95
Ex Tax: $23.95
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