Defy Damage Pro Series

Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. This damage- defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel.

 

THE NEXT GENERATION OF BOND BUILDING

In two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical service— helping to ensure the healthiest-looking hair imaginable… and stunning results you have to see to believe:

80% less breakage*

5X stronger hair*

Increased & more even lift**

Evens porosity for better color deposit

Maintains over 90% of color vibrancy***

 

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Joico Defy Damage Conditioner 250ml
Joico Defy Damage Protective Conditioner replenishes lost moisture, restores softness and boosts ..
$23.95
Ex Tax: $23.95
Joico Defy Damage Pro Series 1 and 2
In two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, duri..
Trade Only
Ex Tax: Trade Only
Joico Defy Damage Protective Shield 100ml
TO GUARD AGAINST THERMAL & UV DAMAGE A true damage defense hero against the harsh effects..
$23.95
Ex Tax: $23.95
Joico Defy Damage Pro Series 1 and 2 (Up to 5 Applications)
In two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, duri..
Trade Only
Ex Tax: Trade Only
Joico Defy Damage Shampoo 300ml
The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking. &nb..
$23.95
Ex Tax: $23.95
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